Kindred (formerly Unibet) is one of Europe’s largest and fastest growing online gaming operators, with over 13 million customers globally. Known as an innovator in the sector, Kindred is using Teneo to differentiate itself by speech enabling the betting process, making it faster and easier to place a bet.
Online betting can be a complex process even for a regular user and can involve multiple steps and menus. Kindred wanted to target new customers unfamiliar with betting, while enhancing the experience for existing customers using the latest innovative technologies.
By using Natural Language to simplify the betting process, Kindred is revolutionizing the market by eliminating some of the current frictions in online betting – ease of navigation and finding the desired bet.