Success Story

Artificial Solutions Enables Ikea to Self-serve Ask Anna

Renowned for its self–service ethos to keep costs down for both the compan and its customers, IKEA has implemented new technology from Artificial Solutions, enabling it to be in total control of the development of Ask Anna, IKEA’s virtual assistant.



Ask Anna helps IKEA customers around the world

From a simple concept created in southern Sweden in the late 1940s, the Ikea trademark now represents the world’s leading home furnishings brand that has over 330 stores in 40 countries and nearly 154,000 co-workers.

Ask Anna is one of IKEA’s most versatile employees. Developed in conjunction with Artificial Solutions over the last nine years, Ask Anna converses in 21 languages and assists customers on IKEA’s website. With over 1 billion website visits in the past year and 20% of visitors asking for Ask Anna’s help she is extremely busy, so, like every good employee, Ask Anna needs constant training to remain productive.

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Working with Artificial Solutions has been a positive experience for me. They have always had the interest of IKEA in mind and are willing to listen and work together to innovate and improve the business.


Evangelia Koutountzas,

Global Customer Relations Manager of IKEA Global Retail

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