Alfa Romeo wanted to improve the level of online engagement with italian consumers and drive a higher number of test drive requests for its dealer network. The brand wanted to enrich the way consumers searched on its website by introducing more natural methods of interaction.
The Italian marque was looking to improve the user experience in it’s site. An existing search tool was not very user friendly as it simply created a long list of pages that featured a user’s keyword. In addition, Alfa Romeo needed to find a way to increase data capture by signing up more people to its email newsletter, as the existing ‘subscribe’ button wasn’t yielding high results.
Working alongside Alfa Romeo’s marketing agency DM Group, who were responsible for the website, Artificial Solutions developed male and female Virtual Assistants named Giulietta and Tazio. The characters helped visitors navigate the website and also guided them through a new car configurator, by having an intelligent two-way conversation.