Unibet Delivers Intelligent Speech-Enablement Using Artificial Solutions’ Teneo
Artificial Solutions®, the natural language interaction (NLI) specialist that enables users to have a meaningful, humanlike interaction with technology, announced today a new speech-enabled intelligent interactive feature in the Unibet Sports Betting App from Unibet that makes it easy for people to place a bet using their own words and terminology, which was developed on the Teneo® platform.
Unibet, one of Europe’s largest and fastest growing online gaming operators, with over 13 million customers globally, is revolutionising the market by making betting simpler and more intuitive. Using Artificial Solutions’ Natural Language Interaction (NLI) technology, Unibet is experimenting with ways of eliminating some of the current frictions in online betting – such as ease of navigation and finding the desired bet.
With Unibet’s new NLI enabled app the customer simply needs to say something such as “Five quid on Chelsea to win” or “A tenner on a 3-0 City win” and the app does the rest, intelligently guiding the customer until the bet is placed. Should any ambiguity occur, the app will either make some safe assumptions or ask the customer for clarification. By enabling the customer to interact naturally, the app removes some of the hurdles of traditional web and app interfaces, so giving the customer the best possible experience.
NLI is particularly useful when coupled with Unibet’s live streaming portfolio (Unibet stream over 30,000 major events per year), meaning bets can be placed without having to exit the stream and risk missing that crucial goal or point. This further enhances the user experience allowing sports fans to effortlessly watch and live bet.
“Natural language interaction has enabled us to create a positive, simplified experience for our customers in what is a complex industry,” says Will Mace, Head of Strategic Development at Unibet. “As speech enabled apps become more commonplace, people expect interactions to be intelligent, fast and responsive. They are fed-up with clunky menu driven interfaces; instead customers are demanding sophisticated understanding of their spoken words. Using Teneo has enabled us to deliver not just the application our customers want, but provided us with the insight to build on that conversation too.”
Teneo enables enterprises to rapidly build a range of artificially intelligent natural language applications from digital employees and mobile personal assistants, to wearables and IoT interfaces—all from a single platform. Artificially intelligent, behind-the-scenes features including machine learning and auto coding, enables organizations to quickly build and deploy highly effective NLI applications within very short timescales without the need for highly technical skills such as computational linguists.
“We’re thrilled to be working with Unibet and helping to realise their vision of a simplified betting interface, one where the customer controls the conversation not the app,” says Lawrence Flynn, CEO of Artificial Solutions. “The internet made it convenient for people to place a bet, but it wasn’t always as easy as walking into a shop and simply asking for a wager. All that is set to change thanks to Unibet and Teneo.”
Taking a Hybrid Approach to Conversational Commerce White Paper
Avoiding the “False Choice” Between Linguistic Models and Machine Learning. The backbone of Artificial Solutions’ Teneo platform is a linguistic-based algorithm with the key ability to embed and operate in tandem with machine learning algorithms.