The enterprise of the 21st century
Many enterprises don’t see natural language technology as critical, but within a very short timeframe it will be.
Today, there are no successful, modern, large scale enterprises that do not have a website, yet as recently as twenty-five years ago, none of them did. If you spoke to the CIO back then, the chances are they didn’t even know what a website was, let alone understand that it would become mission critical to their business in less than five years.
Technology is still changing the landscape today as rapidly as it was then. Advances in connectivity combined with micronization means that people are now connected 24/7. In addition, it’s no longer just their mobiles that consumers use to access information, other devices such as wearables and the IoT continue to enter the market and are used separately or in conjunction with each other.
Screen space is diminishing, pushing forward the need for natural language interfaces. The trouble is, many enterprises are just implementing command driven interfaces and are not focused on delivering the true conversational experience that users expect. Simple questions like “what’s my account balance?” require contextual understanding; for example it could be a bank account, a credit card account or even a loyalty card. Without deeper understanding of what the user is asking, the interface is meaningless.
The importance of natural language technology in the business of the future can also been seen through the continued investment made by the major consumer facing technology companies. Many visionary CIOs have recognized this and are already taking steps to incorporate it into their technology stack, preparing their business to embrace natural language technology and leverage it to their competitive advantage.
While the innate desire to interact with technology in an intelligent, humanlike manner has always been there, it is only now that it is being driven to be the first choice of communication method. But how can businesses benefit from natural language technology and what opportunity does the connected consumer present?
The following whitepaper looks at the drivers behind the growth in natural language technology and discusses the potential issues that enterprises need to consider in developing their strategies for the future.