Happy Easter – happy customer service!

It’s Easter and a time of the year when the many online Virtual Assistants (VAs) are going to have a lot of work to do. As businesses and shops close for a few days, these loyal assistants don’t even take a coffee break, but are there to help with any enquiry that customers might have over the Easter break.

Automated services such as online VAs have become a common feature on websites the last 10 years and something that customers now are expecting. Instead of having to phone a busy call center where you are put in a queue for ever, getting a VA to answer customer questions online is much more efficient and less frustrating. It also saves the call center agents’ time as they can focus on solving the more intricate queries rather than high-volume basic questions.

In addition, it is great to be able to get assistance even outside opening hours, such as evenings, nights, weekends and, like now, during holidays.

I am pretty sure that I won’t have any difficult questions that I need help with this holiday, but I am planning to look at IKEA’s website and their new spring collection and if I have any doubts, I know I can rely on Ask Anna. She is my favorite Virtual Assistant and a real pioneer in the VA business. She was launched back in 2003 and has been through a few upgrades – the latest being her new, cool dynamic interface.

Ask Anna has shown the way to true online customer experience and I’m looking forward to wishing her Happy Easter!

Andy, who lives with his family in the UK, is Chief Marketing & Strategy Officer at Artificial Solutions. A regular speaker at industry conferences and events, Andy delivers insight on the rise of AI, the challenges businesses face and the future of intelligent conversational applications.

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