How ŠKODA AUTO uses Teneo to drive growth across Europe
ŠKODA's Conversational AI solution ‘Laura’ has been developed and deployed across Europe in order to supercharge customer experiences and support the rapid growth and upscaling of their digital engagement strategy.

The Challenge
Founded in 1895, ŠKODA AUTO is one of the world’s oldest car manufacturers. The company is a subsidiary of Volkswagen Group and in 2021 alone, a total of 878,000 cars were delivered to customers worldwide.
The automotive industry has undergone a rapid change over the past decade with a variety of market forces, environmental factors and user behaviors impacting some of the largest organizations on the planet.
Rapid digital transformation has been required of automotive manufactures as a result of industry disrupters and a shift in expectations from online customers. For decades, the car showroom represented the central point of sale for the automotive industry, however, converting digital users to test drive bookings has represented a challenge for the sector. The added impact of
COVID-19 in 2020 and 2021 added to the pressure on manufactures to convert digital traffic to test drive bookings.
“ŠKODA AUTO needs to adapt to the changing industrial environment to satisfy its customers’ needs and become a people-focused brand that provides end-users with genuine value.”
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Learn how ŠKODA has used Teneo, a Conversational AI solution, in more than 12 regions to provide the best customer experience.
The Solution
According to ŠKODA AUTO’s 2021 Annual Report, “the Company plans to sell every fifth car online in 2025, while customers are already now benefiting from a virtual showroom concept in selected European markets. The Simply Clever strategy is designed to not only deal with physical solutions for the brand’s cars but also the associated services and user experiences.

A multidisciplinary international team built ‘Laura’ using Teneo in 2020 and quickly scaled the solution over a two-year period. The solution rapidly transformed the digital experience of visitors to ŠKODA AUTO digital properties, providing major improvements to customer journeys with a totally automated system. In a short time frame, the ŠKODA AUTO team were able to communicate and engage with millions of additional users while supporting their individual requests and requirements.
The Results
A major increase in test drive bookings and online engagements.
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European regions covered in less than two years with ‘Laura’ CAI solution
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Increase in the volume of requests from ŠKODA’s websites
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Extreme complexity of project has been made simple via platform flexibility.