protecting-personal-data

Protecting personal data

The Cambridge Analytica debacle has thrown up two points: the value of personal data, even innocuous statements, and the need to protect it. We’ve talked about the value of...

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personality-virtual-assisstant-elbot

Personalising the personality

Is your virtual assistant a bit too chatty in the mornings? Does your thermostat give you grief about the environment every time you turn up the heat? Well maybe...

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shell-lube-chat

How Teneo is helping B2B growth

One of the frustrating aspects of developing cutting edge technology is that we’re not always able to tell you about the amazing ways companies are using Teneo. That’s why...

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Engaging the digital customer

Some of UK’s major brands came together last month at the Engage Summit to discuss Engaging with The Digital Customer. While pain points varied dramatically, at the heart of...

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Do AI applications need a persona?

It’s a question that comes up time and time again. My short answer is, if you’ve spent millions on building a corporate brand and positioning for your organisation why...

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