Consumer Manufacturers turn their eye to NLI

The sophisticated chain of events that Natural Language Interaction (NLI) enables is transforming the way all manufacturers of consumer goods are looking at the future. This means that it’s not just TVs that we will soon be conversing with.

From cars that make Knight Rider’s KITT a reality, to enabling non-playing characters in video games to alter storylines, the power behind NLI is causing waves in product development departments around the globe.

But that’s not to say that the TV will be left out, in fact it’s one of the changes we think consumers are most likely to see first. TVs capable of responding to voice commands are already being showcased, but don’t deliver any real value to the consumer other than negating the need to find the remote. The addition of NLI allows the viewer to talk much more naturally to the TV.

Saying “What’s on tonight?” for example would bring up the Electronic Program Guide, but ask “is there an episode of the Big Bang Theory I can watch?” the TV would understand that the viewer wishes to watch it now and would either find the programme or offer the next available start time. It’s this intelligent interpretation that sets NLI apart from voice recognition.

The humble SatNav, under pressure of replacement by smartphones, is also likely to quickly morph into an intelligent app capable not just of giving directions and traffic updates, but of finding a restaurant and booking lunch on the way. In fact it seems such an obvious functionality you may be wondering why no one’s thought of it before, but that’s the point – they have.

User enablement and usability has always been top of a manufacturer’s list in consumer product development. However, until recently, the multiple technologies needed to achieve even something as simple as described above, were not sophisticated enough to work at a consumer-acceptable level. NLI has changed this, enabling any connected device to be able to deliver a two-way experience that adds tangible and lasting value to the consumer – effortlessly and efficiently.

To learn more about NLI, I recommend this whitepaper: What is NLI?

Andy, who lives with his family in the UK, is Chief Marketing & Strategy Officer at Artificial Solutions. A regular speaker at industry conferences and events, Andy delivers insight on the rise of AI, the challenges businesses face and the future of intelligent conversational applications.

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