Artificial Solutions Helps Kindred Futures Lead the Chatbot Revolution


Artificial Solutions, the natural language interaction (NLI) specialist that enables users to have a meaningful, humanlike interaction with technology announced today that Kindred Futures, the innovation arm of Kindred Group, today launches a pioneering chatbot, which leverages Artificial Solutions’ powerful AI technology to enable customers to find and place bets faster than ever.

Using Artificial Solutions’ conversational AI platform, Teneo®, Kindred Futures’ new chatbot bypasses click-button or key-word driven clinical responses, which struggle to cope with the breadth and depth of a regular conversation, to not only understand the complexities and nuances of gambling language but also learn and adapt in order to get better answers faster.

Launched on the Unibet Facebook page, the conversation-based interface enables customers to do more; from finding odds and placing bets, to asking about fixtures and getting help with over 100 FAQs. Users are also able to connect to a Customer Service agent to escalate issues and questions.

With all eyes on the World Cup this summer, the Unibet Chatbot allows users to find odds in over 1000 markets across all 64 games and outrights for the tournament, and the Chatbot will also be able to support bets on all main European Leagues and Competitions come the start of the new season. The World Cup is the starting point from which future developments will come, however already the breadth of functionality allows customers to interact with a range of Unibet services in a channel which has 1.3bn monthly users who send more than 2bn messages to business every month; creating a faster, frictionless customer experience.




“Kindred Futures is committed to exploring the future of gambling and seeking out the most innovative companies and entrepreneurs. We’re passionate about creating real value for our customers and are excited to share an industry leading chatbot that is true to the conversational interface and will allow more functionality than ever before. The World Cup is just the beginning for us and we’ll seek to continue to broaden the product as we learn how customers interact with it,” says Will Mace, Head of Kindred Futures.

“The impact of AI on customer experience is truly significant and an area that is critical to the success of an industry. We’ve developed a chatbot with Kindred Futures that has the ability to add an exciting new dimension to the gambling world through its ability to not only understand the nuances of day-to-day speech and gambling language, but also evolve as it learns, delivering a personalized, engaging and frictionless customer experience,” says Andy Peart, Chief Strategy Officer of Artificial Solutions.

The Unibet Chatbot is now available to UK-based users and can be found at and is soon to be launched to Australian customers.

To find out more about Kindred Futures, visit

About Kindred Futures

Kindred Futures is Kindred Group PLC’s innovation arm which launched in 2016 to connect with startups and early stage businesses. Acting as a value-adding partner for startups, Kindred Futures aims to form mutually beneficial partnerships to explore strategically interesting opportunities arising from technological developments or customer trends. Kindred Futures is committed to seeking out the most interesting companies and entrepreneurs to transform the future of gambling. For more information please visit

About Kindred Group

Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 20 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,400 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on

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