AiAllies – Britta Guldmann, Artificial Solutions

Britta Guldmann

Having studied Philology and Anthropology, and with a strong interest in linguistics, Britta Guldmann had never anticipated a career in the technology industry when she was taking her first steps into professional life, but after 15 years with Artificial Solutions, it’s clear that a life in tech was a perfect fit

“I had never imagined being part of this industry.” says Britta. 

“I didn’t even pursue a pathway into the sector, instead I was invited into it. And even then, I didn’t know what the job was that I was interviewing for when I spoke to Artificial Solutions.” 

However, if you had heard the job role ‘Conversational Designer’ 15 years ago, you may also struggle to answer what such a position would entail. But now, it’s a role in high demand across the tech sector. 

“I really liked how the job combined a mathematical element of linguistics as well as a sociological consideration when building and developing conversational flows. It’s like a puzzle and finding the right piece to fit has a mathematical and linguistic element, so it’s very interesting.” 

But what does that really mean?  

Starting out, Britta was responsible for building and designing highly complex conversational programs or chatbots, that could engage, interact and support users through online experiences.  

“It was really futuristic back then and using terms like ‘machine learning’ wasn’t part of our conversations. Now we’re dealing with highly complex systems that do a lot of the heavy lifting, and we use real machine learning and Ai to support our work.” 

Unlike many departments in technology companies, Conversational Design teams have traditionally employed a higher percentage of women, as more females graduate from educational institutions having studied linguistics and subjects such as sociology and psychology that are important areas of knowledge for a Conversational Designer to have. 

“It was rare but our team was always full of women and that was great, other teams tended to be more male dominated, but on the conversational side we had a great balance. We’ve now spread that balance across a lot of our other teams, and that is definitely helping the business as a whole.” 

An Industry for Women to Lead 

Sitting in a leadership position for Artificial Solutions and having forged a successful career within a niche of the technology industry, Britta believes that the field can represent a major opportunity for women to enter the sector and thrive. 

“Nobody should be afraid of jumping in at the deep end. The sector is really accessible and our own platform, Teneo, is easy to get to grips with. You don’t need any coding skills to get started and more companies are hiring in-house Conversational Designers, so there will be an increasing demand for these kinds of roles in the future.” 

In her role as Customer Success Manager & Conversational AI Specialist, Britta works with clients and partners on different stages of their Conversational AI journey, sharing know-how about Artificial Solutions’ proprietary software, Teneo, conversation design and Conversational AI project best practices.

“I think customer success departments offer a great pathway into the sector, of course you need to understand the technology, but I think being able to work with big clients and having interesting didactical or strategical conversations appeals to women. Plus, communication skills are really important for training and community responsibilities, which I also think women excel at.” 

Finally, considering the importance of celebrating women in technology as well as International Women’s Day, Britta maintains there is work to be done. 

“We need to stay cognizant of these issues and keep on working to educate and support women in this sector because there are still gender imbalances at leadership level.” 

If you would like to learn more about starting a career as a Conversational Designer, get in touch with our team, here.