Banca Sella Virtual Assistant Stella Recognised In Industry Banking Awards

Artificial Solutions, the natural language interaction and Customer Service Optimization specialist, announced today that Italian financial institution, Banca Sella, has won “Menzione Speciale Canali Innovativi” (Special Mention Innovative Channel) in the “Bank of the Future” category at the Customer Relations Awards promoted by Italian Banking Association (ABI). Banca Sella was awarded for its use of technology that enables the bank to stay connected with its customers through a multi channel environment including the use of an intelligent virtual assistant, Stella.

Powered by Artificial Solution’s Teneo Interaction Engine, Stella is able to hold intelligent, humanlike two-way conversations with Banca Sella’s customers assisting them in all aspects of financial services from the movement and balances of accounts and cards, and paying bills online to providing information on insurance and savings products and even assisting in online trading.

Teneo Virtual Assistants remove the need for customers to navigate to pages buried deep in complex website structures or searching endless FAQ lists. More than just a search engine, Teneo Virtual Assistants allow customers to explain exactly what they want in the same terms and language that they would use in a branch or call center – and get the same expert answer, instantly.

“We send our congratulations to Banca Sella on winning this award and are thrilled that our intelligent virtual assistant technology helped them achieve it,” says Lawrence Flynn, CEO of Artificial Solutions. “The engagement of Banca Sella’s customers demonstrates that employing a virtual assistant is about more than just significant cost savings, it’s about connecting with customers in the way they wish to communicate.”

In addition to Stella, Banca Sella was also recognised for its introduction of live chat, video communication with experts from the bank and a Skype click to call system. Developed with active involvement by its customers, Bank Sella has shown the future of banking customer service and the need for communication using a wide range of channels.

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